My design partner and I have the same principles about user experience but completely different instincts about visual language, and every client presentation has become an exercise in defending two separate design philosophies instead of presenting one cohesive vision. We're starting to confuse our clients and ourselves.
More people experience this than they realize.
Shared principles are being undermined by unreconciled differences in creative expression.
“Where Are You with Journalism and creative non-fiction?”
If this sounds familiar, the Library can help you find the bigger picture.