LibraryScenariosWhen musicians must choose between artistic authenticity and algorithmic success
Scenario

When musicians must choose between artistic authenticity and algorithmic success

Our band has been studying how major labels manipulate streaming algorithms and social media to manufacture hits, and now our manager wants us to use the same tactics to get discovered. We're all uncomfortable but we also want people to hear our music and we can't decide if fighting the system means staying invisible forever.

Mura
Online
The coach is replying

More people experience this than they realize.

What we've seen

Artists face the paradox of needing industry mechanisms they philosophically oppose to reach audiences who might share their critique.

Ideas that help explain it
Worth thinking about

“Where Are You with The music industry examined?”

If this sounds familiar, the Library can help you find the bigger picture.