LibraryScenariosWhen creative teams struggle with aesthetic decision-making
Scenario

When creative teams struggle with aesthetic decision-making

Our design studio has three of us and we all have strong opinions about typography and color, and lately every client project becomes this weird dance where we each try to sneak our aesthetic preferences into the work without directly challenging the others, and the final products feel like compromises nobody loves.

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More people experience this than they realize.

What we've seen

A group of equals is discovering that democratic creativity can dilute rather than strengthen the work.

Ideas that help explain it
Worth thinking about

“Where Are You with Dreams and creativity?”

If this sounds familiar, the Library can help you find the bigger picture.