LibraryScenariosWhen artist collectives face pressure to abandon independent principles
Scenario

When artist collectives face pressure to abandon independent principles

Our indie label collective has been examining how streaming payouts actually work and now we're all questioning whether we should stay independent or sign with a major, but we can't even talk about it without someone getting defensive. We started this to maintain creative control but the financial reality is making us reconsider everything we believed about the industry.

Mura
Online
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More people experience this than they realize.

What we've seen

A group of musicians must navigate the tension between their founding values and the economic pressures revealed by industry analysis.

Ideas that help explain it
Worth thinking about

“Where Are You with The music industry examined?”

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