LibraryScenariosWhen creative teams face market pressures that conflict with shared values
Scenario

When creative teams face market pressures that conflict with shared values

Our startup team all met in design school where we shared the same aesthetic philosophy but now we're building a product for a market that doesn't care about our design principles and we can't agree on how much to compromise. Every user interface decision becomes a small crisis about who we are versus who we need to be.

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More people experience this than they realize.

What we've seen

External demands have exposed the gap between theoretical design principles and practical application in ways that fracture group identity.

Ideas that help explain it
Worth thinking about

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