LibraryScenariosHow homogeneous creative environments stifle innovation
Scenario

How homogeneous creative environments stifle innovation

Everyone at this agency has the same design education and makes the same safe choices and I feel my creativity dying

Mura
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More people experience this than they realize.

What we've seen

Creative echo chambers reinforce aesthetic conformity and gradually erode individual creative risk-taking.

Ideas that help explain it
Worth thinking about

“Where Are You with Design — the practical creative tradition?”

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