LibraryScenariosWhy traditional craftspeople struggle with digital marketing
Scenario

Why traditional craftspeople struggle with digital marketing

I can make anything with my hands but I cannot figure out how to photograph it for social media and I feel invisible in the craft world.

Mura
Online
The coach is replying

More people experience this than they realize.

What we've seen

The skills that create beauty do not necessarily translate to the skills that broadcast it.

Ideas that help explain it
Worth thinking about

“Where Are You with Craft traditions across cultures — the shokunin?”

If this sounds familiar, the Library can help you find the bigger picture.