Periagoge
Scenario

Why traditional craftspeople struggle with digital marketing

I can make anything with my hands but I cannot figure out how to photograph it for social media and I feel invisible in the craft world.

More people experience this than they realize.

What we've seen

The skills that create beauty do not necessarily translate to the skills that broadcast it.

Your guide for this
Mura
Mura works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Craft traditions across cultures — the shokunin?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.