LibraryScenariosWhen creative talent conflicts with promotional necessity
Scenario

When creative talent conflicts with promotional necessity

I love making things but hate promoting them, so my best work disappears while inferior but well-marketed stuff succeeds.

Mura
Online
The coach is replying

More people experience this than they realize.

What we've seen

Digital creative success increasingly depends on marketing skills that may be unrelated to or antithetical to creative ability.

Ideas that help explain it
Worth thinking about

“Where Are You with The digital creative life?”

If this sounds familiar, the Library can help you find the bigger picture.