LibraryScenariosHow streaming metrics discourage artistic experimentation
Scenario

How streaming metrics discourage artistic experimentation

My streaming numbers dropped by half after I released something experimental and now I am afraid to take creative risks.

Mura
Online
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More people experience this than they realize.

What we've seen

Immediate market feedback creates a feedback loop that punishes growth, training artists to repeat past successes rather than explore new territories.

Ideas that help explain it
Worth thinking about

“Where Are You with The music industry examined?”

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