LibraryScenariosWhy certain water memories become impossible to recreate
Scenario

Why certain water memories become impossible to recreate

I keep buying different brands of sparkling water trying to find one that tastes like the mineral water from a trip to Italy five years ago

Nas
Online
The coach is replying

More people experience this than they realize.

What we've seen

The attempt to recapture transcendent moments through consumer choices reveals both the power of sensory memory and the futility of purchasing the past.

Worth thinking about

“Where Are You with Water — drinking swimming immersion as practice?”

If this sounds familiar, the Library can help you find the bigger picture.