LibraryScenariosHow social media flattens cultural engagement into consumption
Scenario

How social media flattens cultural engagement into consumption

I started following Afrobeats comedians on social media to feel connected to contemporary African humor but the algorithm keeps showing me the same three viral clips and I know I'm missing the deeper conversation.

Nas
Online
The coach is replying

More people experience this than they realize.

What we've seen

Digital platforms promise cultural connection but deliver only the most superficial and repetitive content.

Ideas that help explain it
Worth thinking about

“Where Are You with African comedy traditions?”

If this sounds familiar, the Library can help you find the bigger picture.