Our design team used to take creative risks but after a few client rejections everyone's playing it safe and now we're producing competent work that none of us are excited about, but no one wants to be the one to suggest we try something bold again.
More people experience this than they realize.
Collective creative confidence can be shattered by external rejection, leading groups to unconsciously choose safety over the very risk-taking that feeds creative vitality.
“Where Are You with The psychology of creativity?”
If this sounds familiar, the Library can help you find the bigger picture.