LibraryScenariosWhy targeted ads for your dead spouse feel like digital haunting
Scenario

Why targeted ads for your dead spouse feel like digital haunting

My wife died six months ago and I keep getting targeted ads for things she was shopping for online and it feels like the internet thinks she is still alive.

Rabia
Online
The coach is replying

More people experience this than they realize.

What we've seen

Algorithmic marketing can turn consumer data into painful reminders of interrupted futures.

Ideas that help explain it
Worth thinking about

“Where Are You with Data and privacy after death?”

If this sounds familiar, the Library can help you find the bigger picture.