Periagoge
Scenario

When business partners have conflicting risk assessments

My business partner and I have completely different risk tolerances when it comes to reinvesting profits back into the company versus taking money out, and I think we're both anchored to what happened in our previous businesses instead of looking at what's actually best for this one.

More people experience this than they realize.

What we've seen

Your different experiences are creating anchoring biases that prevent you from evaluating current opportunities objectively.

Your guide for this
Zera
Zera works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Behavioral economics — biases in financial decisions?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.