My business partner and I keep putting more money into this failing project because we've already invested so much that walking away feels impossible, but we haven't honestly discussed whether we're throwing good money after bad or if we genuinely believe it can still work.
More people experience this than they realize.
Sunk cost fallacy is driving your continued investment while preventing honest evaluation of the project's actual prospects.
“Where Are You with Behavioral economics — biases in financial decisions?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.