LibraryScenariosWhen business partners lack experience recognizing recession patterns
Scenario

When business partners lack experience recognizing recession patterns

My business partner and I started our company right before the pandemic and we've never operated in a 'normal' economy, so when people talk about this being a recession we honestly don't know what that means for us. We're trying to make strategic decisions but we keep realizing we have no baseline for what constitutes crisis versus normal business cycles.

Zera
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More people experience this than they realize.

What we've seen

Two people must make critical decisions about economic conditions they've never personally experienced before.

Ideas that help explain it
Worth thinking about

“Where Are You with Recessions and financial crises — what they are?”

If this sounds familiar, the Library can help you find the bigger picture.