My co-founder and I are struggling with pricing our product because we want it to be accessible but we also need to make money and all the research shows that underpricing hurts our credibility with the customers who can afford to pay. We're stuck between our values about equity and the reality of how markets actually work.
More people experience this than they realize.
Market dynamics and social values operate by different logics, creating tension between doing good and doing business effectively.
“Where Are You with Inequality — the data and the debate?”
If this sounds familiar, the Library can help you find the bigger picture.