LibraryScenariosWhen successful startups face pressure to convert contractors to employees
Scenario

When successful startups face pressure to convert contractors to employees

My co-founder and I built our startup using gig workers and now we're successful enough that we could hire employees but transitioning would be expensive and complicated and we're not sure if our contractors even want traditional employment. We feel guilty about the benefits they don't have but also don't want to impose a employment model they might not prefer.

Zera
Online
The coach is replying

More people experience this than they realize.

What we've seen

Business partners are confronting whether their growth obligates them to exit gig economy practices, even when the transition is complex and worker preferences are unclear.

Ideas that help explain it
Worth thinking about

“Where Are You with The gig economy — structural view?”

If this sounds familiar, the Library can help you find the bigger picture.