My co-founder and I built our startup with a mission to make healthcare more accessible, but now we're being pressured by investors to pivot toward serving only wealthy clients because that's where the money is, and we can't agree on whether compromising our mission is pragmatic or a betrayal.
More people experience this than they realize.
You're learning that maintaining moral integrity while building a sustainable business requires constant negotiation, not just initial good intentions.
“Where Are You with Business ethics and financial decisions?”
If this sounds familiar, the Library can help you find the bigger picture.