LibraryScenariosWhen startup founders face mission drift in microfinance technology
Scenario

When startup founders face mission drift in microfinance technology

My co-founder and I started a microfinance app and we're realizing that our algorithm is approving loans mainly for people who probably don't need them most urgently. We're both committed to serving the unbanked, but fixing this might tank our user growth and our investors are asking hard questions about our metrics.

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More people experience this than they realize.

What we've seen

Market pressures and social mission collide, forcing partners to choose between growth and purpose.

Ideas that help explain it
Worth thinking about

“Where Are You with Microfinance — small loans and global poverty?”

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