LibraryScenariosWhen startups must choose between returns and responsible investing
Scenario

When startups must choose between returns and responsible investing

My co-founders and I are choosing investments for our startup's cash reserves and we're split between maximum returns to extend our runway versus ESG funds that match our company mission, but we haven't talked about what happens if the responsible investing choice contributes to us running out of money. The stakes feel existential but so do our values.

Zera
Online
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More people experience this than they realize.

What we've seen

Founders are facing the tension between survival and values without acknowledging the full weight of potential consequences.

Ideas that help explain it
Worth thinking about

“Where Are You with Socially responsible investing?”

If this sounds familiar, the Library can help you find the bigger picture.