Periagoge
Scenario

When startups must choose between returns and responsible investing

My co-founders and I are choosing investments for our startup's cash reserves and we're split between maximum returns to extend our runway versus ESG funds that match our company mission, but we haven't talked about what happens if the responsible investing choice contributes to us running out of money. The stakes feel existential but so do our values.

More people experience this than they realize.

What we've seen

Founders are facing the tension between survival and values without acknowledging the full weight of potential consequences.

Your guide for this
Zera
Zera works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Socially responsible investing?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.