Periagoge
Scenario

When couples face investment decisions involving family members

My spouse wants us to invest a large chunk of our savings into my sister's restaurant franchise, mixing family loyalty with our retirement security, and we can't separate the emotional pressure from the financial logic.

More people experience this than they realize.

What we've seen

Family relationships transform financial decisions into tests of loyalty, making rational evaluation nearly impossible.

Your guide for this
Zera
Zera works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Business ownership for wealth?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.