Periagoge
Scenario

When family businesses struggle with success and class identity

Our family business is doing well enough that we could all take bigger salaries, but my dad insists on keeping everything minimal and reinvesting because he's terrified of seeming flashy or losing our 'common touch.' My sister and I want to enjoy some of what we've built, but we can't figure out how to talk about this without someone accusing someone else of being greedy or forgetting where we came from.

More people experience this than they realize.

What we've seen

A family is discovering that prosperity has created new anxieties about authenticity and belonging that they cannot navigate individually.

Your guide for this
Zera
Zera works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Money and identity — class aspiration and shame?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.