I bought expensive workout equipment and supplements because investing in my health felt more justifiable than admitting I wanted luxury items.
More people experience this than they realize.
Self-deception through virtuous framing allows individuals to make indulgent purchases while maintaining their identity as responsible spenders.
“Where Are You with Behavioral economics — biases in financial decisions?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.