I know my startup idea isn't working but I've already raised money from friends and family and I can't bear the thought of losing their investment. I keep pushing forward even though I should probably pivot or quit.
More people experience this than they realize.
The weight of others' financial faith creates a prison of false optimism that prevents rational business decisions.
“Where Are You with Entrepreneurship as wealth building?”
If this sounds familiar, the Library can help you find the bigger picture.