I spent three hours researching which $12 phone charger to buy but dropped $800 on concert tickets without thinking twice.
More people experience this than they realize.
Mental accounting causes disproportionate cognitive effort on trivial decisions while major financial choices receive inadequate consideration.
“Where Are You with Behavioral economics — biases in financial decisions?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.