LibraryScenariosHow personal branding erases the personal
Scenario

How personal branding erases the personal

I've been building my personal brand for two years and I no longer know which thoughts are mine and which thoughts are what my audience wants to hear.

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More people experience this than they realize.

What we've seen

When the self becomes a product, authentic identity gets consumed by market optimization.

Ideas that help explain it
Worth thinking about

“Where Are You with The gig economy and independent income?”

If this sounds familiar, the Library can help you find the bigger picture.