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Aurelius · Work & Leadership
Knowledge + Guidance

How do I negotiate brand deals without selling myself short?

You do not lack offers. You lack a floor. The moment a brand shows interest, you feel the pull to make it easy for them. You round your price down. You say yes before you've checked the fit. That is not generosity. That is fear wearing a friendly face. Money on the table clouds judgment. You start negotiating against yourself before anyone else has said a word. This is not a flaw in your character. It happens when you have no fixed number to return to. Without a floor, every offer looks like the ceiling. You cannot control what a brand offers. You can control whether you know your number before you pick up the phone.

◆ How this problem reads on the two dials
GuidanceKnowledge
More coaching
A little to learn
1:1 with AureliusWith others (a Pod)
Mostly you & the coach
A little with peers
The gap here is not understanding negotiation — it's holding a position you already know, so coaching does most of the work.
How the two dials adapt to you →
What’s really going on

Choose your number before the conversation starts — write it down before any brand reaches out. The deal fails the instant you negotiate against yourself to seem agreeable. Set your floor in private. State it plainly in public. Let their response tell you if the fit is real. Silence is not rejection.

🔒 What you’ll build togetherUnlock by starting
A moveWrite your floor number down before you open any brand email — not after.
A moveList three things your audience trusts you for. Refuse any deal that spends down that trust.
A moveState your price once, plainly, then stop talking. Let silence do its work.
A moveReview every deal you undervalued this year. Find the pattern, not the excuse.
A moveBefore you say yes, ask yourself: would I take this deal if no one was watching me decide?

What changes unlock by starting

  • A clear floor number you return to before every negotiation.
  • Fewer deals that pay less than the number you wrote down.
  • A simple written filter for which brands fit your audience's trust.
  • Less anxiety when a deal feels close, because you already know what you'll accept.
One object, two jobs: a public answer to a real problem, and — the moment you start the chat — Aurelius’s live plan for your version of it.