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Aurelius · Work & Leadership
Knowledge + Guidance

How do we stop chasing deals that will never close?

You and your team have a list of deals. Some are real. Many are not. You keep working the fake ones anyway, because a long list feels safer than a short, honest one. This is not a skill problem. You already know how to tell a real deal from a hopeful one. The problem is you don't want to know. Admitting a deal is dead means admitting you spent weeks on nothing. So you keep calling, keep hoping, keep reporting it as "in progress." You cannot control whether a buyer says yes. You can control where you point your attention today. That choice is the whole job. Everything else is noise you're using to avoid making it.

◆ How this problem reads on the two dials
GuidanceKnowledge
More coaching
A little to learn
1:1 with AureliusWith others (a Pod)
Some one-to-one
Practise with peers
The criteria for a real deal are simple to teach; the hard part is the daily discipline of acting on them together, so guidance carries most of the weight.
How the two dials adapt to you →
What’s really going on

Qualify before you spend time, not after you've wasted it. Together, ask three questions on the first call: Can this person buy? Will they buy from us? Will they buy now? If any answer is no, walk away today. A full pipeline of dead deals is not progress. It is hiding.

🔒 What you’ll build togetherUnlock by starting
A moveWrite down, as a team, the three facts that must be true for a deal to be real: the person can buy, can decide, and has a reason to act now.
A moveToday, name one deal on your list that fails the test. Kill it out loud, in the meeting, in front of everyone.
A moveBefore your next call, agree as a pair what answer would make you continue and what answer would make you stop. Decide this before you're in the room, not during.
A moveEach week, review the pipeline together and ask of every deal: would someone outside this team call this winnable? If not, it leaves the list.
A movePraise whoever kills a bad deal early. Do not praise whoever holds onto one the longest.
PractiseThe Kill List · a Pod of 4 · 30 min

What changes unlock by starting

  • A shorter pipeline that is mostly real
  • Fewer hours spent on calls that were never going to close
  • More trust between teammates because the numbers stop lying
  • Faster, clearer decisions about where to put effort next
One object, two jobs: a public answer to a real problem, and — the moment you start the chat — Aurelius’s live plan for your version of it.