Which of our efforts actually caused the result?

You did the work. The result came in. Now you sit together, picking through what you did, trying to find which piece mattered. One person says it was the outreach. Another says it was the timing. No one agrees, because no one wrote down what they expected before it happened. This is not a result problem. You got a result — that part is done. The real problem is that your team never named the bet. You never wrote, before you acted, what you believed would work and why. Without that, every win looks like luck, and every loss looks random. What is in your power now is simple. You cannot go back and fix the last project. You can choose, together, to never run an effort again without naming your bets first.