Why can't I just figure out how to price my service?
You say pricing is the hard part. It isn't. You're trying to put a price on something that doesn't exist yet — not as a clear thing, only as effort you give whenever someone asks for it. A product has edges. Yours doesn't. You still change it for each client, explain it differently every time, decide on the spot what's included and what isn't. No one can buy a thing that keeps moving. This is not a pricing problem. It's a definition problem wearing a pricing problem's clothes. Fix the definition and the number stops being a guess.
The price isn't your problem. You don't yet know what you deliver, to whom, or why it's worth paying for — so no number will feel right. Stop staring at the rate sheet. Go define the thing itself: one promise, one client, one fixed result. The price follows.
What changes unlock by starting
- A one-sentence description of what you sell that doesn't shift depending on who's asking.
- A defined scope with real edges — what's included, what flatly isn't.
- One price you can state without hesitating or explaining it away.
- The relief of knowing exactly what you're offering, instead of improvising it each time.