Why do we keep fighting alone for the users everyone forgets?
You care about the users other teams skip past. You build for them anyway, project after project. But each time, you have to argue for it again — and the arguing wears you down more than the building does. That weariness is not weakness. It is the cost of carrying a value by yourself. If accessibility only survives because you keep fighting for it, it will disappear the moment you stop. The fix is not more conviction. It is a decision your pod makes together, before the project starts, so the standard holds even on the days you are too tired to defend it.
You do not need more passion to fix this. You need a decision your whole pod makes once, before the work starts, so the standard does not depend on your energy that day. Choose it together, write it down, and stop re-arguing it alone every single time.
What changes unlock by starting
- Your pod has a written, shared accessibility standard no one has to re-defend from scratch each project.
- You stop being the lone advocate — the job rotates and the weight is shared.
- Fewer mid-project arguments, because the decision was made before the work began.
- You keep building for the users everyone else forgets, without carrying it by yourself.