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Marketing — Growth & Performance Marketing
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Marketing — Growth & Performance Marketing
Acquisition and funnels — data-driven experimentation, channels, and the ROI microscope.
Aurelius
Aurelius
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5 scenarios
When everything you do lives on a public scoreboard
When leading the numbers pulls you away from the work you loved
When you can move any number but believe in none
When you doubt that optimizing attention is worth your talent
When you own the numbers but can't run the experiments