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Marketing — Public Relations & Communications
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Marketing — Public Relations & Communications
Managing reputation and message — media, crises, and speaking for the organization.
Aurelius
Aurelius
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5 scenarios
When everything's on fire and you're the one facing the cameras
When speaking for the company drowns out your own conscience
When the crisis lands on you at 2 a.m. anyway
When you have to defend things you don't believe in
When you speak for everyone and lose your own voice