Why do new reps keep floundering with no real onboarding?
You call it onboarding, but it is really one person learning by failing in front of customers. You hoped it would sort itself out. It has not. This is not a flaw in the new rep. It is a hole in what your team built. Every week without a plan costs you a recruit you fought to hire, who now believes the job is harder than it is. The team feels it too — senior reps answer the same questions five times, the manager fields the same mistakes week after week. This is fixable, and fixable soon, with the people you already have. You do not need a department. You need a decision, made this week, by you and the team that already knows the job.
You did not build onboarding, so the job of training falls on chance — and chance is failing you. This is not bad luck. It is an unmade decision. Gather your team this week and write the first five things every new rep must know. Build it together. Build it now, not perfect.
What changes unlock by starting
- A written onboarding plan your team actually uses, not a binder no one opens.
- New reps productive weeks sooner, with fewer repeated questions for your senior staff.
- One clear owner for onboarding, so it survives past this one hire.
- A plan that gets better each quarter, because you built in a review step.